1-YEAR BACHELOR’S COURSES

Third Year +3

Bachelor’s in Relationship Marketing

EMD “Sales and Marketing Management” qualification A degree with a sales and marketing focus.

  • Lessons from Monday to Friday, from September to late March.
  • Minimum three-month placement beginning in April.
  • This programme is intended for candidates who have completed 120 ECTS credits.

Objectives of this year of study

  • Preparing for a role in the marketing and sales department
  • Learning to think and act correctly and “doing the right thing right”.

The BRM programme is designed for students who have already completed 2 years of undergraduate study (120 ECTS credits) and are looking for a hands-on sales and marketing course. In addition to spending 750 hours in the classroom, students will also carry out 450 hours on a business placement.

AAt the end of the course, students will receive a Bachelor’s degree in Relationship Marketing from EMD.  

 

Structure and contents of the year of study

Semester 1

Bachelor’s in Relationship Marketing
  • Sales and negotiation techniques
  • Google ranking
  • Geopolitics
  • Information systems and marketing databases
  • Distribution and merchandising
  • Operational strategic marketing
  • Managerial anthropology
  • Sales administration
  • Human resource management
  • Business English
  • Corporate law, commercial law and obligations
  • Financial management and analysis via a “Business Game”
  • Customer relationship management via Salesforce

Semester 2

Bachelor’s in Relationship Marketing
  • Strategic marketing
  • Job-hunting techniques
  • Business ethics and anthropology
  • Advanced English
  • E-commerce
  • Logistics
  • Personal branding
  • Corporate communication
  • Accounting & finance
  • Company visit, conferences, etc.
  • Group work
  • National sales and marketing competition

Next year(s)